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FLOWTYPE

SALES

Automate lead processing and CRM workflows.

Get every lead scored, routed and recorded, so sellers spend their time on conversations.

  1. New lead
  2. Score
  3. Qualify
  4. CRM
  5. Alert owner

Problem

Leads wait while records are updated by hand.

Leads arrive from forms, email and events. Someone has to qualify them, enter them in the CRM and tell the right seller.

  • Slow first response
  • Inconsistent qualification
  • CRM data that is incomplete or late

Example workflow

Lead Qualification

Score an incoming lead, create the CRM record and notify the owner.

Lead Qualification

IDLE
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Example workflow with fictional data. Not a customer story.

FLOWTYPE solution

Consistent lead handling from the first event.

A workflow scores intent, applies your qualification rule, updates the CRM and alerts the owner, the same way for every lead.

  • AI scoring with a threshold rule
  • Create or update the CRM record
  • Alert the right owner

Capabilities

Capabilities used in this workflow

  • AI classification

    Score intent from lead messages.

  • Conditions

    Apply your qualification rule.

  • CRM integration

    Create and update records.

  • Notifications

    Alert owners through their channel.

Product visualization

Lead workflow performance

Sample metrics for a lead qualification workflow.

Operations workspace · Overview

Illustrative interface · sample data

Active workflows

24

4 shown below

Executions

48,291

Success rate

99.2%

Failed

37

unresolved

Avg duration

1.8s

Execution analytics

Day 301,904 executions · 13 failed

Successful Failed

Workflow health

  • Customer Onboarding99.6%Healthy
  • Invoice Approval99.1%Healthy
  • Lead Qualification98.9%Healthy
  • Support Escalation96.4%Degraded

    Step "Escalate to on-call" failed 3 times in the last hour: connector unreachable (demo).

    FAILED

BUILD YOUR FIRST WORKFLOW.

Turn repetitive business processes into reliable, observable workflows.